Strategy · Discovery · Delivery
Product-focused professional with deep expertise in strategy, data analysis, and product lifecycle management. I bring 15+ years of cross-functional leadership in media and broadcast, combined with a new chapter building and consulting on digital products, from streaming apps to AI-driven tools.
I'm a product manager who has spent over 15 years at the intersection of content, audience, and operations, most recently at AMC Networks International, where I led strategic campaign planning and product innovation for a global broadcaster reaching 130+ countries.
In 2026 I made the deliberate move into product full-time: advising on an AI broadcast solution, building a streaming recommendation app from scratch, and leading growth for a tech podcast. I'm energised by solving discovery and decision-fatigue problems with a blend of user empathy and data.
I'm also passionate about giving back, through mentoring programmes, The Girls Network charity, and the WFTV mentorship programme, where I was mentored by a Group Director of Product Management at Sky.
Blending product discipline with broadcast and content expertise, from ideation to delivery.
From global broadcasting to early-stage product consulting, a career built on strategy, storytelling, and execution.
Current consulting and product work, live in 2026.
Advising on an AI-led solution within a broadcast environment. Contributing to product definition, use case development, and early-stage testing of AI-driven features aligned to operational workflows.
Designing and building a content discovery app to reduce decision fatigue. Features include 2-minute rapid picks and curated flows. Built with AI-assisted coding and iterative prototyping using broadcast domain expertise.
Growth and product marketing lead. Designed a content-led strategy for audience development, transformed transcripts into high-performing LinkedIn carousels and authority posts, and analysed engagement to refine distribution.
Scoped and built a business case for a system to replace manual campaign commissioning at AMCNI. Defined requirements, secured stakeholder buy-in, projected 40% reduction in admin workload.
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Shelly has strong data-driven skills used to shape strategy, whether driving audience figures or revenue for key UK channels. Her ability to understand from an operational point of view supported collaboration between multiple departments and helped with managing communication between users and stakeholders to ensure smooth project go-lives.
Shelly connects strategic thinking with practical execution, builds trust among stakeholders and keeps projects moving forward with positive communication. Her recent work in VOD and streaming showed exceptional adaptability and leadership, balancing technical detail with business priorities.
Shelly is an exceptional leader whose professionalism, integrity, and commitment to developing others set a high standard. She consistently created an environment where learning was encouraged, achievements were celebrated, and challenges became opportunities for development.
These qualities, data-driven decision-making, adaptability, stakeholder engagement, and a genuine focus on continuous learning, make Shelly well-suited for Product Management positions. Her openness to growth is reflected in her commitment to self-development, including learning to code to broaden her capabilities.
Selected posts and reposts reflecting my thinking on product, broadcast, and AI.
Open to PM roles, product consulting, and conversations about content discovery, streaming, or AI product development. Currently transitioning into product full-time and keen to bring my broadcast and strategy background to the right team.